Inbound marketing is the only marketing methodology that allows you to increase traffic, gain leads, create business opportunities and close sales with one consistent monthly investment. Through the creation of specific content in combination specialist software tools, inbound marketing services facilitate the implementation of lead nurturing strategies, lead scoring, content customisation, and much more.
This creates a fully automated business generation machinery, converting website visitors to clients using a single, integrated marketing technique. However, there are certain challenges that companies need to address to ensure inbound marketing solutions are profitable. These include:
A significant challenge businesses face is increasing quality leads on a monthly basis – in other words, leads that match their desired buyer persona. From here, these prospective clients need to be attracted into the purchase process.
The implementation of a comprehensive inbound marketing project helps generate demand and boost sales. A complete inbound strategy comprises the following stages and techniques:
Furthermore, this incremental growth of organic traffic, increase in qualified leads, and higher MQL and SQL constitutes a valuable asset for the company.
In the past, inbound marketing services were thought to provide medium or long term results. Today, the results are immediate by means of Inboundisation℠ and traffic traction.
For every business, the bottom line is crucial to success. As such, reducing the cost per lead (CPL) and per acquisition (CPA) is essential to profitability.
Of all the inbound marketing techniques, Inboundisation℠ is the quickest and most effective way of reducing acquisition cost in the short term.
The results of Inboundisation℠ are clear immediately, whereas other inbound marketing solutions have a medium to long term effect.
In the medium and long term, launching a complete inbound project also has an impact on the reduction of cost per acquisition, as a greater volume of visits, leads, MQL and SQL are obtained on a monthly basis.
Every business wants to streamline their sales funnel – and reducing the time between the first interaction with a lead and the first purchase is a central goal.
Acquisition marketing automation builds lead nurturing machinery by generating semi-automated interactions via quality content.
This technique is scalable and facilitates the following actions:
Marketing automation techniques, such as inbound lead nurturing and scoring systems, shorten the sales process by reducing the number of necessary interactions. This is because quality content:
Creating a direct channel of communication with the end consumer is a key business challenge. Furthermore, companies also need to create a clear line of communication with an end, current and potential customer database.
Open content marketing, otherwise known as indexable content for search engines, creates an increasing stream of visits month by month. This allows for the creation of a large database of qualified leads.
The creation and publication of content for a blog, YouTube channel, website, or any other marketing channel results in the creation of an audience that belongs to the company – a valuable marketing asset.
Creating traffic-attracting channels and qualified leads facilitates the following actions:
Companies need to inform the consumer about their product or service – their brand is the solution to their problems, they just don’t know it yet.
Content marketing creates a traffic-attraction channel that make the benefits of a product or service known to a company’s target market. After a user visits a website and the company obtains their data, it is possible to clearly communicate the solution and its benefits through acquisition marketing automation.
Crear un proceso de descubrimiento natural aporta lo siguiente:
The efficient implementation of an inbound marketing project requires a minimum investment of 45.000€ per year (technology & service), whether the work is carried out through an agency or on-site. However, when a client contracts several inbound marketing projects simultaneously, it facilitates an economy of scale, reducing the budget per project.
Purchasing inbound marketing services from a consultancy like InboundCycle has the following advantages:
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